John Lewis

Rachel Swift, Head of Marketing, Brand & Social

adam&eveDDB *Lead Agency

Les Binet, Head of Effectiveness
Martin Beverley, Executive Planning Director
Martin Beverley, Executive Strategy Director

Manning Gottlieb OMD

david bratt, Business Director

This paper tells the story of how, from 2013-2016, John Lewis created Christmas campaigns that delivered outstanding return on investment.   It’s a story about the power of fame and the immersive power of modern media. It’s a masterclass in how to build brands in the 21st Century to drive long term marketing excellence.   And it’s a story about giving and sharing. John Lewis gave the public heart-warming stories that they could share. And when the nation gave John Lewis their business, they shared the profits with their staff.