NHS England

MullenLowe London *Lead Agency

Fran Griffin, Senior Strategist
Sabina Usher, Communications Strategy Director
Jane Dorsett, Global Effectiveness Partner

After years of NHS real term funding cuts, staff shortages and costly recruitment practices, we have narrowed the shortfall and reversed a catastrophic decline in UCAS nursing applications. We have laid the foundations of a critical legacy, building for the future, not just the now, transforming the NHS’ long-term recruitment strategy and saving the NHS millions with a campaign ROI of £14.9:1. Most importantly, we’ve helped protect our nation’s health, particularly pertinent as Britain faces its ‘greatest threat since World War Two’.