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wagamama
Stirring souls and selling bowls the wagamama way

RAN IN: United Kingdom

CLIENT
wagamama

Ross Farquhar, CMO (previous)
Kay Bartlett, Marketing Director

AGENCY
MullenLowe London *Lead Agency

Becky Geiringer, Senior Strategist
Jane Dorsett, Global Effectiveness Partner
Annabelle Butler, Global Effectiveness Partner


the7stars

Maria O'Connor, Media Planner Buyer


Holmes & Cook

Louise Cook, Managing Director


SUMMARY

This is the story of wagamama promoting brand, not price, to reach new heights in a casual dining crunch. By embracing its distinctive soulful philosophy, and mastering the secret art of cinema, wagamama attracted a new swarm of urban butterflies through its doors. While others closed shop, our campaign delivered a 6% point penetration increase, grew like for like sales 8.8% vs. market growth of just 1.7%, and achieved a profit ROI of £5.21 for every £1 invested.

CASE VIDEO


Medium Featured On Video: SOCIAL MEDIA

Audience: Ages 18 - 24,Ages 25 - 34, Female & Male

Objectives: Awareness - Increase, maintain or establish awareness scores,Awareness - Change perception scores,Consideration - Achieve product trial goals,Purchase - Achieve a new customer aquisition goal

Type: Business to Consumer

Language: English