OCO Opticians

McCann Health *Lead Agency

Parrus Doshi, Strategy Director
Guy Swimer, Creative Director
Joanne Austin-Olsen, Business Director
Adrian Parr, European Creative Director
Steven Woodliffe, Design Director
Jonathan Kukathasan, Managing Director
Anthony Boulton, Senior Designer
Neil Kaas, Creative Services Director
James Berg, Social Strategist
James Rose, Creative Technologist
Alex Frew, Business Director
Emily Brooks, Planning Partner

Most people understand the importance of eye tests, but tend to put off taking them and 'soldier on' with poor eyesight. OCO Opticians, a family-run business in East London wanted to change this and encourage people to book an eye test. Twelve trackable panels were placed on pavements around London, encouraging passers-by to check their eyesight using the urban environment around them. During the first two weeks of activity, bookings at OCO were 12x the weekly average, with 1 in 2 people who tried the floor panels booking a test.