CLIENT
Brook
Sam Hepworth, Head of Communications
Isabel Inman, Assistant Director of Communications
Eliza Bell, Media and Communications Coordinator
AGENCY
Laura JordanBambach, President & Chief Creative Officer
Celeste Dalairac, Executive Creative Director
Daisy Bard, Creative
Orla O'Connor, Creative
Lucy Edwards, Senior Producer
Donna Yan, Planning Director
Costanza Rossi, Head of Art
Jelly London
SUMMARY
When you have one shot to change the law, you can’t be shy about it.
Advertising’s role in affecting real change is often questioned, but this is about how an advertising campaign about ‘d**ks’ helped Brook, a sexual health charity for young people, do something as ambitious as get the UK government to change the law.
‘Never sent without consent’ is an unorthodox idea designed to trigger action. Its brazen approach was the result of careful strategic and creative consideration for maximum impact to make cyberflashing (the sending of unsolicited nudes or ‘dick pics’) illegal in Britain once for all.
