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Ariel
Ariel - Helping to clean up the carbon footprint of laundry by washing colder

RAN IN: United Kingdom

CLIENT
Procter & Gamble (U (United Kingdom)

AGENCY
PG One *Lead Agency

Kerri Bleeker, Planning Director
Devanshi Asher, Business Director
Charlie Martin, CCO
Emma Price, Senior Account Director
Ally Kennedy, Deputy Head of TV Production Operations
Richard Chinnock, Project Manager


PG One Media

Anna Peters, Business Director - Planning
Tom Bradwell, Account Director - Planning


Citizen Public Relations

Becky Hudson, Director
Catherine Pover, Associate Director
Paige Caldeira, Senior Account Manager


SUMMARY

This paper demonstrates communications’ ability to create large scale behaviour change. Through education, engagement and commitment, Ariel helped the nation to wash colder for the benefit of the environment.
People are demanding large brands do their part in helping reduce their environmental impact. Ariel is one of the major laundry players wanting to help reduce laundry’s carbon footprint. Ariel has committed to reducing the average washing temperature by 5 degrees by 2025 (vs 2020). This campaign reduced the average washing temperature by 2 degrees. These results therefore suggest that Ariel is well on the way to achieving its target.

CASE VIDEO


Medium Featured On Video: Cinema,Digital Mktg. – Influencers,Digital Mktg. – Programmatic Display Ads,Digital Mktg. – Social: Paid,Digital Mktg. – Video Ads,OOH – Billboards,TV

Language: English