U.S. Centers for Disease Control and Prevention

Diane Beistle , Branch Chief, Health Communications Branch
Julie Goggans , Campaign Manager

Arnold Worldwide *Lead Agency

Diane Beistle , Branch Chief, Health Communications Branch
Julie Goggans , Campaign Manager

Plowshare

Paul Nelson, Managing Director
Bill Girouard, VP, Creative Director
Icaro Doria, Chief Creative Officer
Bailey Kolligian , Marketing Manager
Lauren Landry, Broadcast Producer

Golin

Smoking is the leading cause of preventable deaths in theU.S. The Tips®campaign was created to address this epidemic. To encourage smokers to quit, the campaign features hard-hitting ads showing real people living and suffering with smoking-related diseases who give Tips to smokers who could end up suffering from the same smoking-related diseases. Everytime the campaign ran, the number of calls to the Quitline increasedby more than half, driving more than 9 million quit attempts.