PBS

Ira Rubenstein, Chief Digital Officer & CMO
Don Wilcox, VP, Multiplatform Marketing & Content
Jennifer Allen, Senior Director, Multiplatform Marketing
Sloan Carroll, Director, Multiplatform Marketing
Joyce Bentzman, Director, Multiplatform Marketing
Kenji Thielstrom, VP, Creative Services
Jared Traver, Director, Production

PBS *Lead Agency

Derrick Chamlee, Creative Director, General Audience
Ira Rubenstein, Chief Digital Officer & CMO
Don Wilcox, VP, Multiplatform Marketing & Content
Lori Dicker, Senior Director, Social Media
Jennifer Allen, Senior Director, Multiplatform Marketing
Claire Quin, Senior Producer
Sloan Carroll, Director, Multiplatform Marketing
Adrienne Imbrigiotta, Senior Producer
Joyce Bentzman, Director, Multiplatform Marketing
Eric Yeater, Associate Creative Director
Kenji Thielstrom, VP, Creative Services
Jared Traver, Director, Production

MullenLowe Mediahub U.S.

Ira Rubenstein, Chief Digital Officer & CMO
Derrick Chamlee, Creative Director, General Audience
Don Wilcox, VP, Multiplatform Marketing & Content
Lori Dicker, Senior Director, Social Media
Jennifer Allen, Senior Director, Multiplatform Marketing
Claire Quin, Senior Producer
Sloan Carroll, Director, Multiplatform Marketing
Adrienne Imbrigiotta, Senior Producer
Joyce Bentzman, Director, Multiplatform Marketing
Eric Yeater, Associate Creative Director
Kenji Thielstrom, VP, Creative Services
Jared Traver, Director, Production

Visceral and immersive, The Vietnam War explored the war through testimony of 80 witnesses with different perspectives. Goals for our campaign were to double the PBS primetime average and start a conversation around this difficult topic. The Vietnam War illustrated the power of public media. We tripled our primetime average with 39MM viewers and became the 4th most social program. This became a rare moment when Americans reflected and civilly discussed a difficult topic about an era when the US was as polarized as it has become today.