CLIENT
Tourism Australia
Lisa Ronson, CMO
Geoff Ikin, General Manager - Global Media, PR & Social
Susan Coghill, General Manager - Creative, Content & Campaigns
AGENCY
David Droga, Founder & Creative Chairman
Jonny Bauer, Global Chief Strategy Officer
Chris Colliton, Creative Director
Kevin Weir, Creative Director
Jim Curtis, Associate Creative Director
Ryan Fitzgerald, Associate Creative Director
Devin Croda, Design Director
Will Davie, Group Strategy Director
Colleen Leddy, Chief Media Officer
Hillary Fink, Senior Communications Strategist
Delphine McKinley, Communications Strategy Director
Janet Kim, Data Strategist
Marianne Stefanowicz, Chief Communications Officer
Universal McCann
Danny Huynh, SVP Client Business Partner
Nataly Cavagnaro, VP Group Partner, Portfolio Management
Kovert Creative
Lewis Kay, CEO
Alyssa Schimel, Publicist
SUMMARY
We staged the reboot of 1986's Crocodile Dundee in order to show off the unique nature of Australia, and revealed during the Super Bowl it was simply a tourism campaign in disguise. One that became the most successful in Tourism Australia's history.
