CLIENT
Keurig
Bob Gamgort, Chief Marketing Officer
Scott Moffit, Chief Beverage and Brand Officer
Mindy Hines, Senior Director, Advertising, Media & Social
Kelly Stuart, Senior Marketing Director, Brand Strategy & Equity
Sarah Murphy, Senior Brand Manager
AGENCY
Alexis Carr, Copywriter
Keegan Sanford, Junior Art Director
Stella Continanza, Account Executive
Jason Peterson, Chief Creative Officer
Tommy Troncoso, Creative Director
Nazly Kasim, Creative Director
Morgan Seamark, Managing Director
Alexis De Montaigu, Group Strategy Director
Spark Foundry
Amy Durbin, SVP, Connections Director
SUMMARY
While Keurig was a famous and well-understood brand, drip-coffee drinkers continued to believe that a brewer that makes coffee so easily couldn't possibly meet their expectations for a delicious, quality cup of coffee. Keurig challenged America's 55 million drip-drinking skeptics to make the switch to Keurig by showing them their antiquated ways and dispelling any Keurig myths in a fun and light-hearted way.
