CLIENT
Sony Interactive Entertainment America
Eric Lempel, Senior Vice President & Head of PlayStation Network
Mary Yee, Vice President, Marketing
Eric Lachter, Director Brand Marketing
Sarah Kleimeyer, Brand Manager
AGENCY
Eric Lempel, Senior Vice President & Head of PlayStation Network
Mary Yee, Vice President, Marketing
Eric Lachter, Director Brand Marketing
Sarah Kleimeyer, Brand Manager
Peter Summersgill, Senior Director, Consumer Insights and Marketing
MediaCom
Gerard Caputo, Chief Creative Officer
Colin Kim, Creative Director
Lucas Bongioanni, Creative Director
Kate Morrison, Head of Production
Sarah Watson, Chairman, Global Chief Strategy Officer
Abbie Noon, Executive Producer
Kendra Salvatore, Head of Strategy
Alex Beerden, Strategist
Dylan Fauss, Strategist
Darus Zahm, Group Communications Planning Director
Bruno Franchino, Art Director
Hora Sormani, Copywriter
Zack Green, Communications Strategist
Kendra Schaaf, Group Account Director
SUMMARY
Virtual reality – an electronics product that has been hyped for decades – had at last arrived for consoles in 2016. A year later, however, skepticism over the amount of quality games set in amongst PlayStation gamers, making PlayStation’s goal to maintain market leadership a challenge. PS VR represented a major investment on Sony’s part, so PlayStation needed to build a large enough install base to warrant future VR game and hardware development. PlayStation’s Two Worlds campaign helped maintain category leadership, exceed holiday sales goals, and secure the technology’s future.
