FM Global

Ogilvy *Lead Agency

SYZYGY XR/Ars Thanea

Michael Paterson, Executive Creative Director
Mark Koelfgen, Executive Creative Director
Armando Zubieta, Associate Creative Director / Photographer
Jeff Asch, Senior Copywriter
Julian Ham, Graphic Designer
David Ross, Executive Producer
Jay Winn, Managing Director
Grace Fiset, Account Supervisor
Sydney Sadler, Account Executive
Adam Kornblum, Worldwide Head of Social Media and Content Distribution

Hogarth

FM Global needed to improve its visibility with a hard-to-reach C-suite audience. The opportunity was clear: many companies are underinsured and unprepared for natural disasters. We knew that people are great at denying facts, but intense experiences are different. To overcome disaster denial, we needed to shake up the industry – literally. So we decidedto rethink FM Global’s traditional title sponsorship of RIMS (the most important industry event all year), and stage an augmented reality “earthquake” at the conference.