AGENCY
PHD
Blue Smith, Project Manager
Jeff Adkins, Managing Director
Brynna Alyward, Senior Copywriter
Michael Shirley, SVP Creative Director
Kristen Schumacker, Senior Account Executive
Cinzia Crociani, SVP Creative Director
Andres Ordonez, Chief Creative Officer
Matt Scoville, Executive Producer
Alejandro Juli, Creative Director
Shobin Mathew, Senior Producer
Meg Farquhar, SVP Creative Director
Lauren Brown, Strategy Director
Hung Vinh, Lead Designer
Larry Gies, Chief Strategy Officer
Dane Canada, Senior Art Director
John Pratt, Head of Production
Sarah Nelson, Account Supervisor
Jeremy Kanefsky, VP Account Director
Ketchum
SUMMARY
How can you get Americans to take the threat of prescription opioid addiction seriously when they don’t believe addiction can happen to them?
This was National Safety Council’s challenge as they sought to combat the surging epidemic. NSC had the foresight to confront the crisis before the nation fully acknowledged the threat, allowing NSC to establish themselves as a leader on the issue just as it became a national headline. The resulting program earned national attention for NSC and gave 1 million+ Americans a tool to protect themselves from addiction.
