The Kraft Heinz Company

Adam Butler, President - U.S. Beverages, Snacks, Desserts
Andrew Louie, Marketing Director
Eric Mills, Brand Manager

Leo Burnett/Arc *Lead Agency

Adam Butler, President - U.S. Beverages, Snacks, Desserts
Andrew Louie, Marketing Director
Eric Mills, Brand Manager

Alison Broad PR

Britt Nolan, Chief Creative Officer
Pete Lefebvre, Creative Director
Ryan Stotts, Creative Director
Abby Allsop, Account Director
Chris Serrano, Art Director
Alex Fox, Copywriter
Natalie Dahl , Producer

HelloWorld

After decades of silence, Country Time Lemonade catapulted into the forefront of social conversation by taking a stand for lemonade stands. With lemonade stands across the U.S. being shut down due to arcane local laws, Country Time created the Legal-Ade program to support kids and their lemonade stands. With goals of 500MM earned impressions and 70% positive sentiment, the program was a resounding success earning over 1 billion earned impressions and 96.5% positive sentiment.