CLIENT
IBM
Alisa Maclin, VP, Developer marketing
James Cammarata, Marketing Team Leader, Cognitive Process Transformation
Pam Sahota, Content Director, IBM Originals, Hybrid Cloud
AGENCY
Alisa Maclin, VP, Developer marketing
James Cammarata, Marketing Team Leader, Cognitive Process Transformation
Pam Sahota, Content Director, IBM Originals, Hybrid Cloud
GroupM (EightBar)
Juliane Hadem, Creative
Gregory Kissler, Creative
Simon Woodham, Creative
Olivier Sentucq, Executive Director
Halle Mizrahi, Account Director
Lynette Wong, Planning
Jessica Criscione, Production
SUMMARY
Each year attendees flock to MWC to touch curved screens and test AI-enabled voice assistants. Consumers, though, couldn’t touch or experience the power of IBM Mobile Solutions—until now. Since our audience found their jobs repetitive and less impactful than they would like, we created an immersive, interactive film to deliver the excitement they’ve been missing. ‘Outage’ placed viewers in the driver’s seat, allowing them to virtually inhabit their inner superhero. With the power in their hands, they raced to save millions of lives with IBM Mobile Solutions.
