CLIENT
KFC
Kevin Hochman, President
Andrea Zahumensky, Chief Marketing Officer
AGENCY
Jennifer Lett, Director, Brand Advertising at KFC US
Steve Kelly, Director of Media and Digital
Mary Ellen Scott, Associate Manager of Advertising and Packaging
Kevin Hochman, President
Andrea Zahumensky, Chief Marketing Officer
Edelman
Jesse Johnson, Group Brand Director
Britton Taylor, Group Strategy Director
Eric Baldwin, Executive Creative Director
Freddie Powell, Creative Director
Jarrod Higgins, Creative Director
Matt Hisamoto, Sr. Strategist
Alex Barwick, Group Media Director
Anjali Patel, Associate Media Director
Megan Riehl, Brand Management
Steve Smith, Brand Management
Jason Bagley, Executive Creative Director
Kimmy Cunningham, Brand Management
Emanate
MEC New York
Spark Foundry
SUMMARY
KFC was once the #1 chicken restaurant in America. But after nearly a decade of declining sales, stores were closing and the brand was no longer on top. KFC was in dire need of a turnaround plan.
We helped KFC rediscover its soul and recommitted the brand to everything that made it so special in the first place, including its iconic founder, Colonel Sanders.
Kentucky Fried Chicken has made a dramatic comeback, improving perceptions with younger consumers and generating four consecutive years of sales growth in an increasingly competitive category.
