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adidas Originals
Original Is Never Finished

RAN IN: United States

CLIENT
adidas

Alegra O'Hare, Global VP of Brand Communications
Torben Schumacher, General Manager
Jenny Pham, Global Senior Director of Communications & Brand Marketing 

AGENCY
Johannes Leonardo *Lead Agency

Alegra O'Hare, Global VP of Brand Communications
Torben Schumacher, General Manager
Jenny Pham, Global Senior Director of Communications & Brand Marketing 


SUMMARY

To build on two record-breaking years in the face of growing competition and complex market dynamics, adidas Originals had to break from its reliance on individual products like Superstar and NMD, and elevate the entire brand. With the word ‘Original’ in its very name, the brand made a powerful statement about originality on behalf of today’s streetwear influencers. The campaign served as a powerful demonstration of reinvention that unified key markets, took over the conversation in streetwear, and sold more shoes than any in the history of Originals.

CASE STUDY

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CASE VIDEO


Audience: Cultural Creators, 16-26

Objectives: Build brand equity

Type: Business to Consumer

Language: English