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JetBlue Airways
Go Get Gifted

RAN IN: United States

CLIENT
JetBlue Airways

AGENCY
MullenLowe U.S. *Lead Agency


Mediahub


SUMMARY

Outspent 9:1, how do you break through with an audience already skeptical of airlines? With a truth that hits home: This holiday season, your presence is worth more than presents. JetBlue’s “Go Get Gifted” gave people the opportunity to be gift wrapped head-to-toe and delivered home just in time for the holidays. We broke through by earning 596M impressions, shifting non-customer perceptions, driving a +22ppt lift in non-customer “First Choice” airline (highest ever), ultimately driving a +1ppt lift in overall market share and generating incremental revenue. 

CASE STUDY

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CASE VIDEO


Hero Medium: INTERACTIVE/ONLINE

Medium Featured On Video: INTERACTIVE/ONLINE,MOBILE/TABLET,PR,SOCIAL MEDIA

Audience: JetBlue non-customers: Cost-conscious, economy-class travelers of all ages who fly for business and pleasure in JetBlue’s key markets of Boston, New York, and South Florida. They have not had the JetBlue experience in at least 12 months or ever.

Objectives: Gain new customers

Type: Business to Consumer

Language: English