CLIENT
Procter & Gamble
Freddy Bharucha, Vice President, Personal Care, North America
Selina Phillips, Brand Manager
Andrea Wilkerson, Associate Director of Global Personal Care Brand & Consumer Insights
Matt Krehbiel, Associate Brand Director
Nicole Draznik, External Relations Director
Gwynedd Davis, Brand Manager
Omar Goff, Brand Manager
Lauren Riley, Principal Designer
AGENCY
Eric Fensler, Copywriter
Matt Sorrell, Creative Director
Ted Malenfant, Art Director
Ashley Davis-Marshall, Creative Director
Britton Taylor, Group Strategy Director
Paige Brown, Brand Director
Katie Schaller, Brand Executive
Drew Phillips, Strategy Director
Samantha Serocki, Strategist
Ghada Soufan, Brand Manager
Citizen Relations
Erin Georgieff, Executive Vice President
Ive Balins, Vice President
SUMMARY
With the relaunch of the Old Spice Fresher Collection, a collection built with real ingredients like shea butter, lavender, and deep sea minerals, we set out to make an inclusive campaign for all types of guys. The result was Men Have Skin Too, a campaign dedicated to telling the world that it's not just women who should be taking care of their skin because men have skin too.
