AGENCY
Eric Silver, Chief Creative Officer, McCann North America
Mat Bisher, Executive Creative Director
Dan Donovan, Executive Creative Director
Josh Grossberg, Group Creative Director
Jason Ashlok, VP Creative Director
Vince Lim, Creative Director
Dominick Baccollo, VP Creative Director
Dan Colburn, Associate Creative Director
Jesse Yowell, Associate Creative Director
Kevin Nelson, EVP Managing Director
Nathy Aviram, Chief Production Officer
Darla Price, SVP Executive Account Director
Courtney Fallow, Innovation Producer
Rik Koletar, SVP Group Account Director
Phoebe Chao, Innovation Producer
Christine Lane, SVP Executive Integrated Producer
Sydney Hausman , Strategist
Daniel Lammon, Strategy Director
Traction Creative
SUMMARY
The United States was losing its edge in space, and Lockheed Martin needed to help – but they couldn't attract the stellar engineers they needed. Knowing great engineers can't resist a challenge, we created "Think Inside The Box," a monolithic structure that could only be opened by solving real-world engineering problems. Of the thousands of students who attempted, Lockheed Martin identified the top 0.15% of engineering talent bright enough to solve the Box's hardest challenges, and earned engagement times 30x that of the average recruitment event in the process.
