Damn Joan

Renee Jennings, CFO
Jaime Robinson, Co-Founder & Chief Creative Officer

Joan Creative *Lead Agency

Hannah Lewman, Strategist
Daniel Marin, President of JOAN Studios
Mica Gallino, ACD / Art Director
Sarah Collinson, Head of Account Management
Hannah Stein, Account Supervisor
Scott Sanders, Junior Designer
Magnus Blair, CSO
Lisa Clunie, Co-Founder and CEO
Becca Patrick, Director of Creative Services
Elana Sasson, Creative
Gonzalo Hergueta, Sr. Designer

When women suffer cardiac arrest, they're much less likely than men to receive effective CPR, and much more likely to die.  We identified gender-bias within CPR manikin design as a key contributing factor, and addressed it with The WoManikin, a universal, open-source attachment to give conventionally flat-chested CPR manikins breasts. With zero paid-media budget, we launched in National CPR Awareness week to drive awareness of the need for better female CPR training. The WoManikin drove huge media pick-up, is already adopted by 52 CPR training organizations and will save lives.