CLIENT
American Student Assistance (ASA)
Clay Colarusso, VP, Marketing
Heather Haggerty, Senior Marketing Manager
Jennifer Oates, Marketing Manager
Kristen Munevar, Creative Director
Ryan Belisario, Account Executive
Jon Bellinger, Creative Director
AGENCY
Saatchi & Saatchi New York *Lead Agency
Andrea Diquez, CEO
Wanda Pogue, CSO
Jenny Read, EVP, Director of Integrated Production
Alan Lin, Director, Digital Experience
Preeya Vyas, Chief Experience Officer
Rachel Yeomans, Director, Digital Experience
Rebecca Klado, Account Supervisor
Charlie Morgan, Graphic Designer
Caitlin Reynolds, SVP, Regional Account Director
Nayantara Mukherji, Planning Director
Allyson Doody, Senior Producer
Danielle Hallack, Producer
Peter Cortez, Creative Director
Andrew Payton, Creative Director
SUMMARY
We created The Future Network—an entire content network for kids, featuring kids, inspiring kids to explore the practical connections between their passions and potential careers.
This was because we discovered that when it comes to careers, the world keeps trying to get kids to narrow when they should be exploring.So we decided to create an alternative that would encourage kids to explore their options, rather than narrow.