CLIENT
Walgreens
Alyssa Raine, DVP, Brand Marketing & Creative
Crystal Fouchard, Senior Director, Brand Marketing
Lauren Brindley, Group Vice President - Beauty and Personal Care
Rina Shah, Group Vice President, Specialty and Retail Pharmacy Operations
Laura Hayes, Director, Retail and Owned Brand Communications
Becca Matthews, Sr. Manager, Digital Marketing Strategy
Wendy Fessler, Associate Creative Director
Ann Hanrahan, Manager, Media, Creative Production & Development
Stefan Clark, Creative Director
Briana Voss, Director of Media
Matt Thomas, Associate Manager - Brand Marketing Strategy
AGENCY
Grey
Hannah Fishman, Executive Creative Director
Justin Roth, Creative Director
Alison Ebers, SVP Account Director
Ogilvy
BCW
Katy Panku, Senior Director
Nikki Lopez, Vice President
MediaCom
Christie Wang , Associate Media Director
Lauren Mahomes, Associate Media Director
SUMMARY
Barely one-third of Americans regularly use sunscreen, a massive barrier to sunscreen sales for Walgreens. In order to change behavior and drive sales, we had to break through their complacency. People underestimate the risk of skin cancer and skin damage because they can't see the danger. Using UV technology, we showed it to them, shining a light on the danger they couldn't see. Our efforts reversed a decline in sales and inspired Americans to save their skin.
