Street Grace

Bob Rodgers, CEO

BBDO Atlanta *Lead Agency

Shannon Collins, Account Executive
Nigel Tribe, Head Of Strategy
Becky Ocampos, Senior Project Manager
Robin Fitzgerald, Chief Creative Officer
Marc Calamia, Head of Production
Tami Oliva, EVP, Senior Director
Craig Miller, Group Creative Director
Ray Edwards, Director Advanced Analytics and Data Science
Yue Zhou, Senior Research Analyst
Viney Sindhu, Research Analyst
Brandon Jones, Senior Developer
Mary O'Keefe, Creative Director
Anna Taylor, Senior Designer

There’s no greater deterrent than getting caught red-handed, but with limited volunteers, Street Grace couldn’t intercept more child sex buyers seeking to arrange services via text messages. We created Gracie, an artificially intelligent chatbot that intercepts and fools sexual predators into thinking a real child is being sold for sex. Over the first five months of Gracie's launch, she doubled the number of intercepts, while also creating the single biggest verifiable study on sex trafficking.