CLIENT
Autism Speaks
Angela Geiger, President & CEO
Lisa Goring, Chief Strategic Initiatives and Innovation Officer
Ad Council
Sarah Mann, Campaign Manager
Anuar Saab, Assistant Campaign Manager
Heidi Arthur, Head of Campaign Development
Nicholas Sugai, VP, Group Campaign Director
AGENCY
Elle McCarthy, EVP, Head of Planning
Ben Bass, Planning Director
Ali Goldsmith, Strategic Planner
Matt MacDonald, Chief Creative Officer, Omnicom for AT&T
Kevin Mulroy, Creative Director
Caroline Main, Account Manager
Emily Holzberg, Account Executive
Bianca Guimaraes, SVP, Creative Director
Roberto Danino, Creative Director
Gati Desai Curtis, SVP, Senior Director
Sesame Workshop
Jeanette Betancourt, SVP, US Social Impact
Meredith Jacobson, Senior Marketing Director, Global Impact and Philanthropy
Sal Perez, Senior Director and Supervising Producer, International Content
SUMMARY
Autism Speaks aims to lower the average age of screening and diagnosis for children with autism, a key factor in optimizing outcomes. To overcome the emotional hurdles that keep some parents from taking early detection measures, we needed to speak in a familiar, accepting voice. So we partnered with Sesame Street and their ground-breaking Muppet Julia, to show not just the benefits of early detection, but the wonder that comes when you understand a child with autism – and increased usage of Autism Speaks' early screening tools by 60%.
