HBO

Droga5 *Lead Agency

David Droga, Creative Chairman
Jonny Bauer, Global Chief Strategy Officer
Andrew Fergusson, Group Creative Director
Dustin Tomes, Creative Director
Jono Paull, Creative Director
Lauren Ferreira, Associate Creative Director
Adrian Chan, Associate Creative Director
Will Davie, Group Brand Strategy Director
Samantha Deevy, Group Communications Strategy Director
Elsa Stahura, Communications Strategy Director

Entering its final season, Game of Thrones didn’t just want to create excitement, it wanted to channel fans’ passion for the greater good. We realized that fans’ loyalty to the show is so intense we could dare them to make extreme sacrifices to prove their devotion. A harsh winter had created a blood shortage, offering the perfect cause. We inspired hundreds of thousands of GoT fans to sacrifice theirs, filling the shortfall 13-fold, providing blood for over 100,000 operations and adding an army of first-timer donors to the donor pool.