CLIENT
Progressive Insurance
Sandy Supler, Marketing Manager
Jeanie Delsanter, Marketing Manager
Jeff Charney, Chief Marketing Officer
Meghan Walsh, Business Leader of Creative Development
AGENCY
Icaro Doria, Chief Creative Officer
Sean McBride, EVP, Executive Creative Director
Bill Girouard, SVP, Creative Director
Gregg Nelson, SVP, Group Creative Director
Michael Sullivan, VP, Creative Director
Mark Sobier, SVP, Group Creative Director
Lora Faris, Sr. Copywritter
Sean Vernaglia, SVP, Executive Producer
Jennifer Fisher, Sr Art Director
Vallerie Bettini, EVP, Managing Director
Zac Milner, Associate Creative Director
Doug Harry, Creative Director
Alex McSweeney, Marketing Director
Thomas Hair, Creative Director
Patrick Franklin, Associate Creative Director
Jamie Malnati, Sr Art Director
Caviar
Moxie Pictures
Soundtrack
Brickyard VFX
SUMMARY
For more than a decade, Progressive has been synonymous with Flo and discount car insurance. We developed a campaign that would launch a product to an audience we’d never gone after before, inside one of the most competitive categories there is, among rivals who’ve spent decades and billions of dollars promoting home insurance. It worked.
We needed an insight that would go right at our young audience—that buying your first home turns you into your mom and dad—and the creative platform to bring that to life: Parentamorphosis.
