Hulu

Nick Tran, VP, Brand & Culture Marketing
Chie Kobayashi, Associate Live Marketing Manager
Kelly Campbell, CMO
Ryan Crosby, VP, Brand & Content Marketing
Michael Schneider, Head of Live TV & Sports Marketing
Rosalind Pressman, Live TV Strategy & Marketing
Jordan Badia-Bellinger, Live TV Marketing Strategy Lead

Big Family Table *Lead Agency

Will Burroughs, Head of Strategy
Ravi Jayanath, Sr Strategist
Troy Kelley, Group Account Director
Guto Araki, Head of Creative
Kristin Paul, Account Supervisor
Neal Desai, Creative Director
Andrew Haumersen, Account Supervisor
Eric Manchester, Creative Director
Marcin Markiewicz, Sr Copywriter
Vlad Ivangorodsky, Sr Art Director
Chris Carter, Group Account Director

Universal McCann LA

Wendy Aldrich, EVP, Managing Partner
Kacie Sage, SVP, Group Partner, Portfolio Management

Sports fans want one thing: to watch their teams play live. But they’re afraid of losing their sports if they cancel cable. So, how did Hulu transform 70 years of watching sports on cable while disrupting the sports marketing status quo? We leaned into social media fandom and reinvented athlete endorsement by having our athletes transparently admit they were selling out to Hulu for the money. And it helped drive 3x our 2019 projected subscriber goals.