CLIENT
The Coca-Cola Company
Jennifer Healan, Head of Coca-Cola Trademark Advertising
Kate Hartman, Group Director, Brand Public Relations
Abby Peck, Senior Manager, Brand Public Relations
Russ Mischner, Global Director, Integrated Marketing Content
Geoff Cottrill, Senior VP, Strategic Vice President
Jaideep Kibe, Vice President, Coca Cola Trademark
Brynn Bardacke, Vice President, Content and Creative Excellence
Eric Weiner, Director Multi-Media Production
Sarah Traverso, Group Director, Integrated Marketing Communications
Zakia Holland, Group Director, Entertainment Marketing
Oana Vlad, Brand Director, Coca-Cola Trademark
Svetlana Poladova, Brand Manager, Coca-Cola Trademark
Elyse Larouere, Senior Design Manager
Todd Skidmore, Senior Manager eCommerce
Katie O'Gorman, Director Social Center
AGENCY
Netflix
Barry Smith, Head of Global Partnerships
Stephanie Unger , Director, Global Partnerships Creative
Meg Smith, Head of Brand Partnerships
Universal McCann
Zeno Group
SUMMARY
Coca-Cola, the drink, should never change. And because of that, Coca-Cola, the brand is constantly finding new ways to be fresh and relevant in culture. So partnering with Stranger Things 3 made perfect sense. But there was one problem. The show is set in the summer of 1985. The backdrop for Coke’s biggest ever marketing disaster: New Coke. This is the story of how Coca-Cola turned a failure into a triumph. And how the drink that was so famously rejected by culture in 1985 was embraced by it in 2019.
