AGENCY
Paul Ramirez, ECD, VP
Michael Sheehan, Account Director
Marcy Marrero, Senior project manager
Marisa Batista, Production Director
Jody Mcclean, Studio Design Manager
Giovanni Gutierrez, Havana Club Brand Ambassador
Paula Molina, Social Media Coordinator
Kristen Herlihy, VP Operations
Melissa Blanco, Social Media Director
Carlos Lange, Head of Design
Denisse Ramirez, Senior producer
Arielle Ehrlich, Architectural Designer
Louis Palacios, Editor
Ashley Brozic, Senior Copywriter
Broadway Factor
George Cabrera, Executive Producer
Abre Camino Collective
Vanessa Garcia, Playwright
Victoria Collado, Theatrical director
Deborah Ramirez, Producer
Everlast Productions
Joseph Rawda, Art Director/scenic designer
OMD
SUMMARY
AMPARO is an immersive theatrical journey that takes you by the hand into the heart of one family’s fight for love, country, and legacy. This is the true story behind the real HAVANA CLUB rum. Our experience reconnected Caribbean Hispanic audiences with their roots in an effort to raise brand awareness and affinity and increase sales. The story of the real HAVANA CLUB is one of authenticity, of truth behind labels, and depth beyond the surface of cliche. We are giving a platform to stories that have long been silence.