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Detroit City Football Club
Bragging Rights

RAN IN: United States

CLIENT
Detroit City Football Club

Sean Mann, Owner
Alex Wright, Owner
Mike Lasinski, Owner
David Dwaihy, Owner
Todd Kropp, Owner

AGENCY
Lafayette American *Lead Agency

TobyBarlow, Founder/Chief Creative Officer
DougPatterson, Executive Creative Director
EmilySiegel, President
Amy Abbott, Executive Producer
Sarah Bills, Creative Director
Aidan McKiernan, Associate Creative Director
Stephanie McMillan, Account Director
Don Peasley, Account Director
Vu Nguyen, Senior Project Manager


Push Media


Former Co.


Planet Ant


SUMMARY

Detroit City Football Club grew from a ragtag amateur club playing on high school fields to the hottest sports ticket in town. And they used that momentum to become a force in the community. After 8 years of grinding through various amateur leagues, the Club finally was ready to go pro in 2020 - then Covid hit. They needed to crowd fund $1.2 million in 4 months, during a recession, to stay alive. Our campaign achieved that in less than 5 days, by selling not just shares, but bragging rights.

CASE VIDEO


Language: English