CLIENT
Little Caesars Enterprises
Jeff Klein, CMO / SVP Global MarketingGreg Hamilton, VP of Media, Social Media & Analytics
Walt Fredricksen, Senior Director of Advertising
Amanda White, Marketing Manager
Jaime Pescia, Director of Brand Creative
Jeff Dwoskin, Director, Consumer Engagement
AGENCY
Jonathan Cude, Chief Creative Officer
Will Dean, Head of Art & Design
Lyle Yetman, Group Creative Director
Josh Eggleston, Director, Content Production
Kara O'Halloran, Senior Interactive Producer
Gretchen Walsh, Chief Client Officer
Diane Myers, Account Director
Jasmine Dadlani, Chief Strategy Officer
Kerry O'Connor, Senior StrategistWill Chambliss, Group Creative Director
Dylan Meagher, Associate Creative Director
Sarah Shellaberger, Art Director
Chase Condrone, Copywriter
Lana Jordan, Production Coordinator
Julia Brown, Production Coordinator
Laura Gearino, Business Affairs Manager
Elide Marks, Project Manager
Jackie Shor, Strategy Coordinator
Maggie Dietz, Account Supervisor
Meghan Moloney, Account Manager
Horizon Media
Moxie Pictures
SUMMARY
Launching Little Caesars delivery at an amazing value was goal #1 of the work. And we didn’t know how important delivery would become in 2020. But even without that divine foresight, the stakes were high. The company had never done the Super Bowl before, and it was a huge leap in investment for franchisees, which meant a lot more $5 pizzas they needed to sell. So, all eyes were on us — externally and internally — to prove the value of this campaign by driving excitement around the delivery news.