Choice Hotels

Robert McDowell, Chief Commercial Officer
Sarah Searls, Chief Customer Officer
Kourtnie Perry-Calhoun, Director, Marketing & Content Strategy
Brandi Domingo, Brand Advertising Manager

McKinney *Lead Agency

Lyle Yetman, Group Creative Director
Will Chambliss, Group Creative Director
Jennifer MacFarlane, Creative Director
Kevin Murray, Strategy Director
Gretchen Walsh, Chief Client Officer
Lisa Hughes, Executive Director, Agency Operations
Ryan Gardiner, Group Client Director
Jonathan Cude, Chief Creative Officer
Jedd Levine, Copywriter
Parth Raval, Copywriter
Chase Condrone, Copywriter
Kelly Fitzgerald, Art Director
Kendra Little, Art Director
Jade Song, Art Director
Walt Barron, Managing Director
Jessica Kingman, Strategy Director, Digital & Social
Sarah Kearney, Account Supervisor
Carly Mackler, Account Manager
Nick Brenton, Senior Broadcast Producer
Lana Jordan, Production Coordinator
Julia Brown, Production Coordinator
Maggie Baker, Digital Producer
Laura Gearino, Business Affairs Manager

Havas Media New York

In April of 2020, no one could imagine writing a marketing effectiveness case study for a hotel brand in the middle of a pandemic. Businesses stopped all “non-essential” travel, governors and mayors told everyone to stay home, and restrictions varied wildly region to region. But we ended the year with a story of how Choice Hotels outperformed peers by using industry headwinds to their advantage, and not only survived but over-delivered for customers and franchisees.