AGENCY
Todd Stone, SVP, Executive Creative Director
Chad Verly, VP, Creative Director
Lisa Rios, SVP, Director of Brand Planning
John Freckmann, SVP, Director of Account Management
Meghan Welch, Account Supervisor
Jim Root, VP, Creative Director
Sandy Der Hovsepian, VP, Associate Creative Director
Maxx Valenti, VP, Associate Creative Director
Marlaina Quintana, SVP, Director of Public Relations
Dinah Goris, Senior Broadcast ProducerBecca Setala, Art Director
Tim Halverson, Copywriter
Taylor Kaine, Account Executive
Hannah Thulin, PR/Social Supervisor
Robin Griffin, VP, Director of Digital Production
Marissa Morrison, Senior Campaign Manager
Sarah Gentil, PR/Social Manager
Edward Otto, Junior Brand Planner
Mallory Kubenik, Creative Intern
SUMMARY
COVID-19 had forced us to be apart. But by the 2020 holiday season, we were really having trouble staying apart.
As the brand that stands for effortless protection and safety, SimpliSafe saw an opportunity to help.
The SimpliSafe Social Distancing Sweater was the world’s first holiday sweater designed to help families be together, but at a safe social distance.
We earned 2.9B media impressions, worth $27M in ad equivalency, broadened SimpliSafe’s reach beyond the tech vertical, and drove conversion nearly 6X above the performance marketing benchmark. For $0 paid media.
