CLIENT
Porsche Cars North America, Inc.
Scott Baker, Director of Marketing Communications
Lindsay Griffith, Manager, Content StrategyJürgen Aigner, Production Lead
PedroMota, Vice President of Marketing
KlausZellmer, President and Chief Executive Officer
AGENCY
Marshall Ross, Chief Creative Officer
Jeremy Adams, Senior Copywriter
ChrisHanley, SVP/Group Account Director
Ashley Stevens, VP/Account Supervisor
Steve Gonzalez, Senior Art Director
Scott McBurnie, Executive Producer
Conn Newton, Creative Director
RickStandley, Creative Director
PHD
SUMMARY
Entering the electric era marks a revolutionary turn for the iconic sportscar maker, and success going forward depends on two main factors: generating awareness and interest among new, younger audiences and reinforcing that electric Porsche cars will be as sporty and emotional as any that came before them. “The Heist” was designed to address both of these objectives, and the results prove success. “The Heist” became the most watched and most liked video in Porsche history…and Taycans sold out in 2020.
