Dunkin Brands

Melanie Rabino, Director, Brand Stewardship
Kemma Kefalas, Manager, Brand Stewardship
Olivia West, Assistant Manager, Brand Stewardship
Michelle King, Senior Director, Global Media Relations
Lindsay Cronin, Director of Public Relations
Laura Wanerka, Associate Manager, PR & Social Media

BBDO New York *Lead Agency

David Lubars, BBDO Worldwide Chief Creative Officer
Doug Fallon, Executive Creative Director
Steven Fogel, Executive Creative Director
Matt Low, Associate Creative Director
Kristin Clark, Associate Creative Director
Melissa Reisman, Account Manager
Brenna Tharnstrom, Senior Planner
Jim Santora, EVP, Senior Director
Carrie White, VP, Account Director
Jessica Nugent, SVP, Production Services Director
Heather Weissman, Senior Business Affairs Manager
Georgia Murphy, Junior Copywriter
Sabrina Ghantous, Junior Art Director
Griffin Heller, Account Executive
Andrew Osborne, Senior Producer
Lizzy Lehn, Associate Art Producer
Julia Millison, Music Producer

Publicis

RF Binder

Arc Worldwide

Cold brew is the fastest growing opportunity in the coffee space, largely driven by Generation Z’s passion for it. But as cold brew demand grew, Dunkin’ wasn’t keeping up with Starbucks. To drive relevance and trial, Dunkin' named a cold brew menu item after Charli D’Amelio, Dunkin' cold brew fanatic and TikTok’s biggest star. We developed a purely social/digital campaign with Charli to attract new customers to Dunkin's cold brew. The campaign had an immediate positive impact on cold brew sales and established a new generation’s affinity for Dunkin’.