AGENCY
Zach Kula, VP, Strategy Director
Kamilah Collins, Junior Planner
Danilo Boer, Executive Creative Director
Marcos Kotlhar, Executive Creative Director
Sho Matsuzaki, Associate Creative Director
Woo-Jae Yoon, Art Director
Kim Blasnik, Senior Designer, Art Director
JanelleVan Wonderen, SVP, Senior Director
Joshua Steinman, EVP, Senior Director
Raymond Dorcely Jr., DirectorNoreenMasih, Project Management Director
MatthewNein, Account Executive
HeatherWeissman, Senior Business Affairs Manager
LucyBennett, Influencer Lead
Jay Giraldo, Designer
Michael Woodall, Producer
Andrew Osborne, Head of Content Operations
AllieKolb, Post Lead
AJ Rowe, BBDO Studios Lead
ilovedust ilovedust, Graphic Design
Alex Lubars, Editor
BradGo, Editor
CoreyBauman, Sound Mix
PHD
Edelman
TaylorHeath, Account Supervisor
Sal Pillay, VP, Brand Practice
ChristopherPotter, VP
SUMMARY
As a brand facing significant disruption in their category, this campaign sought to re-establish Foot Locker as the authority in Nike Air Max, bringing sales back from other retail, direct channels, and secondary marketplaces. Tapping native behaviors of the sneakerhead subculture, we created an ever-evolving cultural hub on Google Slides, hosting events like livestreamed art sessions, Air Max Trivia, hidden prizes and more. The experience resulted in significant revenue growth vs 2019 despite projections of significant declines across the Nike Air Max category at Foot Locker.
