Mars Wrigley

Rankin Carroll, Global VP – Brands, Content & Media
Josh Olken, Global Director, Innovation Transformation
Dale Green, Global Brand Director
Tanya Berman, Vice President, Marketing
Martin Terwilliger, Director Of Business Development
Michael Italia, Head of Social Media & Digital Content

BBDO New York *Lead Agency

Christina Stoddard, VP, Group Planning Director
Molly Gasch, Senior Brand Planner
Annemarie Norris, EVP, Group Planning Director
ScottMahoney, SVP, Creative Director
Dan Oliva, SVP, Creative Director
Lisa Piliguian, EVP, Senior Director
BrianBrydon, VP, Director of Communications Planning
PeterKain, Executive Creative Director
Gianfranco Arena, Executive Creative Director
Crystal Rix, Global CMO
Tani Corbacho, VP, Account Director
David Lubars, Chairman/CCO
Susannah Keller, EVP, Global Account Leader, Mars
Julien Lemoine, VP, CLM BBDO

AMV BBDO *Lead Agency

Diccon Driver, Creative Director
Alan Wilson, Art Director
Alex Grieve, CCO
Richard Moloney, Board Account Director
Luke Slater, Senior Account Director
Matt Swinburne, Creative Director
NicolaWilson, Strategy Director
Charlotte Adorjan, Creative Director

MediaCom

Weber Shandwick

Gabby Sagers, SVP, Client Experience

The Marketing Arm

Brad Sheehan, SVP, Culture Marketing

THIRD EAR

Rina Tiffer, Group Account Director

For years, SNICKERS has satisfied hungry people acting “out-of-sorts” but shifting snacking behavior meant the only thing “out-of-sorts” was our sales. We needed to evolve the campaign to capture the snacking and treating occasions not prompted by hunger. Realizing out-of-sortsness isn’t limited to hungry individuals, we expanded SNICKERS’ relevance by tapping into everyday problems an out-of-sorts world creates, and absurdly “fed” the world a giant SNICKERS as the satisfying solution. We returned the brand to growth after years of decline with category-beating sales lift of 7% versus the category's 1%.