Fb-logo-2000x2000
Twitter-logo-2000x2000
Linkedin-logo-2000x2000
X

You can view videos online by purchasing a subscription. Videos are not available for download. Some cases only have a video. If there is no written PDF, only the video is available for the case. Subscribe here

X

  • Slide 0
  • Slide 1
  • Slide 2
  • Slide 3
  • Thumb 0
  • Thumb 1
  • Thumb 2
  • Thumb 3

Old Bay
Old Bay Hot Sauce

RAN IN: United States

CLIENT
McCormick & Company

Alia Kemet, VP, Creative & Digital
Shelby Silver, Sr. Social Media Manager
Kendra Ferguson, Sr. Manager, Consumer Communications & PR
Megan OBrien, Director, Content Production & Strategy
VeronicaCollins, Sr. Manager, Content & Communications
Megan Cooper, Manager, Digital & Owned Platforms
Mike Rochford, Marketing Director
Bjoern Leyser, VP, Sales & Marketing Branded Food Service
Kevan Vetter, Executive Chef/ Director, Culinary Development
Jeff Whitehead, Director, Alternate Channels
Jesse Myatt, Videographer
RockyBrewer, Content Producer
Amanda Bassett, Digital Culinary Content Manager
Terry Palmeri, Sr. Manager, Culinary Development
Melissa Lane, Creative Production Specialist
Kristen Moisey, Associate Product Manager II
Jenna McDonnell, Food & Product Photographer

AGENCY
McCormick & Company *Lead Agency

Alia Kemet, VP, Creative & Digital
Shelby Silver, Sr. Social Media Manager
Kendra Ferguson, Sr. Manager, Consumer Communications & PR
Megan OBrien, Director, Content Production & Strategy
VeronicaCollins, Sr. Manager, Content & Communications
Megan Cooper, Manager, Digital & Owned Platforms
Mike Rochford, Marketing Director
Bjoern Leyser, VP, Sales & Marketing Branded Food Service
Kevan Vetter, Executive Chef/ Director, Culinary Development
Jeff Whitehead, Director, Alternate Channels
Jesse Myatt, Videographer
RockyBrewer, Content Producer
Amanda Bassett, Digital Culinary Content Manager
Terry Palmeri, Sr. Manager, Culinary Development
Melissa Lane, Creative Production Specialist
Kristen Moisey, Associate Product Manager II
Jenna McDonnell, Food & Product Photographer


SUMMARY

For over 75 years, Old Bay Seasoning has brought the flavors of the Chesapeake to dishes all over the East cost and beyond. In 2020, it was time to put a spin on this beloved flavor by entering a new category for the brand: Hot Sauce. In early 2020, Old Bay Hot Sauce launched as a limited offer and sold out in under an hour. Now, it is a full-time flavor offering available in over retailers and restaurants everywhere. 

CASE VIDEO


Language: English