Advance Auto Parts

Tom Greco, CEO
Jason McDonell, EVP and CMO
Allison Bubar, SVP and General Manager
Wendy Blume, VP, Marketing
Darryl Carr, Director, Public Relations
Regina Exum, Sr. Marketing Manager
Heidi Flippen, Sr. Creative Manager, Marketing

The Marketing Arm *Lead Agency

Leo Santos, SVP, Creative
Harris Wilkinson, SVP, Creative
Nick Cernoch, Director, Concepting/Copywriting
Lori Thelen, SVP, Account
Shyrl Bagneris, VP, Account
Matt Fleming, VP, Talent
Rob Neatherlin, Sr. Creative Director/Art Director
Stephanie Ibanez, Sr. Account Executive
Matt Williams, Sr. Producer
Andrew Robinson, CEO
Trina Roffino, President
Will Clarke, Executive VP, Creative
Stu Hill, Sr. Director, Concepting
Steve Hinckle, Director, Creative
Shelly Williams, Associate Director, Creative
Ida Brown, Sr. Art Director, Creative
Zach Phillips, Art Director, Creative
Kathleen Colditz, Executive VP, Strategy
Chris Lee, VP, Strategy
Elena Petukhova, VP, Strategy
Stephen Bellinger, Strategist
Diana Schroeder, VP, Video Production

360i

FleishmanHillard

Natural Selection Productions

John Suits, Director/Producer
Will Stone, Director of Photography
Amanda Mortimer, Executive Producer
Nicole Flores, Executive Producer

Ghost VFX

Advance Auto Parts created an entirely new entry into the Die Hard film canon, starring Bruce Willis, in a major relaunch of their recently acquired DieHard Battery brand. The campaign garnered billions of earned media impressions and nearly universal positive consumer sentiment, leading to a major increase in awareness that DieHard Batteries are now available at Advance. Not only did this campaign introduce a significant piece of culturally relevant creative to the world, it led to notable increase in year over year sales of DieHard.