HP

Ladd Martin, Global Head of Marketing, Print Hardware Systems
Deepak Masand, Global Chief Marketing Officer, Imaging, Printing & Solutions
Vikrant Batra, Chief Marketing Officer of HP
Amy Rowan, Global Marketing Lead, Consumer Print
Amy Witkop, Global Print Program Manager

Goodby Silverstein & Partners *Lead Agency

Kelly Evans-Pfiefer, Group Strategy Director
Cassidy Wilber, Brand Strategy Director
Marisa Perazzelli, Senior Brand Strategist
Will Elliott, Creative Director
Kurt Mills, Associate Creative Director
Daniel Righi, Associate Creative Director
Dong Kim, Group Communications Strategy Director
Melissa Buck, Account Director
Rich Silverstein, Co-chairman
Margaret Coles, Director of Research, Data and Analytics
Matt Hudgins, Senior Communications Strategist
Briana Patrick, Brand Strategist
Haley Grialou, Account Manager
Jackie Russell, Account Manager
Vivian Cheng, Assistant Account Manager
Sydney Lindsey, Copywriter
Jelena Kolomejac, Art Director
Ryan Self, Design Director
Pedro Zuccolini, Designer
Stephanie DeNatale, Executive Producer
Alexei VanMourik, Broadcast Producer
Rachel Saxon, Broadcast Producer
Judy Ybarra, Director of Business Affairs
Howie Mapson, Business Affairs Associate
Kristian Evanculla, Business Affairs Associate
Stuart Pidrak, Business Affairs Associate Manager
Noah Dasho, Senior Print Producer / Art Buyer
Amy Rodier, Senior Digital Producer
Matt Hoover, Developer
Will Hung, Director of Production Arts
Margot Baldwin, Freelancer
Leila Gage, Director of Broadcast Production
Leslie Barrett, Managing Partner
Bonnie Wan, Partner, Head of Brand Strategy
Margaret Johnson, Chief Creative Officer

As the leader in printing, HP was faced with a decades-long decline in printer usage and ink sales. By positioning printing as a real, tangible experience, we fed a hunger people weren’t even totally aware of in a screen-addicted world. We launched the “Get Real” campaign and created hundreds of thousands of unique, beautiful, relevant printing activities. Ink sales grew for the first time in years, and people started printing again—9.4M pages to be exact. And the Printables hub became the second-most-visited page on HP’s site.