AGENCY
Elena Klau, CSO
Abbie Baehr, Group SVP: Global Strategy
Dane Jensen, VP, Strategy
James Robinson, CCO
Noah Pollock, ACD/Copywriter
Katie Honig, ACD/Art Director
Marc Charles, SVP, Business Leadership
Spring Clinton, SVP, Production
David Chamberlain, ECD, XDAyana West, Snr Manager
Taran Chadra, CD
Pooja Daphtary, Snr Integrated Producer
Justin Wallace, Creative Technologist
Shane Stanfa, VP Experiential Production
David Catron, Director Experiential Production
Nicole Miller, VP, Design Director, XD
Lauren Kimball, Design Director, XD
Joseph Gourley, 3D Design Director, XD
Muoi Lee, Associate 3D Design Director, XD
Golin
Jennifer Kron, EVP, Executive Director
SUMMARY
While people shop Walmart for ease today, an explosion of new online retailers presented a significant risk for Walmart’s future. Walmart Drive-In was a first-to-market nationwide movie experience on Walmart parking lots created to increase brand advocacy in families who shop Walmart for Everyday Low Prices. We achieved an unprecedented lift of 78 NPS points during the campaign, and 12.4B earned media impression in a 8-week period.
