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Walmart
Walmart Drive-In

RAN IN: United States

CLIENT
Walmart

AGENCY
Momentum Worldwide *Lead Agency

ElenaKlau, CSO
Abbie Baehr, Group SVP: Global Strategy
DaneJensen, VP, Strategy
JamesRobinson, CCO
Noah Pollock, ACD/Copywriter
Katie Honig, ACD/Art Director
Marc Charles, SVP, Business Leadership
SpringClinton, SVP, Production
DavidChamberlain, ECD, XD
AyanaWest, Snr Manager
Taran Chadra, CD
Pooja Daphtary, Snr Integrated Producer
JustinWallace, Creative Technologist
Shane Stanfa, VP Experiential Production
DavidCatron, Director Experiential Production
Nicole Miller, VP, Design Director, XD
Lauren Kimball, Design Director, XD
Joseph Gourley, 3D Design Director, XD
Muoi Lee, Associate 3D Design Director, XD


Golin


SUMMARY

While people shop Walmart for ease today, an explosion of new online retailers presented a significant risk for Walmart’s future. Walmart Drive-In was a first-to-market nationwide movie experience on Walmart parking lots created to increase brand advocacy in families who shop Walmart for Everyday Low Prices. We achieved an unprecedented lift of 78 NPS points during the campaign, and 12.4B earned media impression in a 8-week period.

CASE VIDEO


Language: English