Unilever

Edelman *Lead Agency

Kimberly Francis, Senior Vice President
Mallory Zuckerman, Vice President
Christina Perillo, Project Director
Ari Pomerantz, Executive Producer
Jackeline Stewart, Senior Vice President, Head of Multicultural
Jimmie Stone, Chief Creative Officer
Jesse Suchmann, Executive Creative Director
Conor Hogan, Creative Director
Danielle Kellner, Senior Brand Planner
Alison Mehlsak, Senior Vice President, Purpose
Smita Reddy, Managing Director, Brand & GCRM, Unilever
Jeremy Busch, Senior Vice President, Group Strategy Director
Victoria Kwan, Account Supervisor
Ali Lieberman, Account Executive
Isabelle Friend, Assistant Account Executive
Gina LoPinto, Producer
Yocasta Shames, Senior Vice President, Brand Multicultural
Carolina Rincon Sato, Vice President, Brand Multicultural
Madelyn Fetzko, Jr. Art Director
Grace Cha, Jr. Copywriter
Esther Lee, Jr. Art Director
Julianna Bilton, Senior Account Executive
Marissa Redling, Senior Account Executive
Logan White, Account Executive, Strategic Media Counsel
Morgan Tripi, Account Executive
Chloe Albanese, Brand Planner
Jaclyn Murphy, Senior Vice President, Purpose
Lauren Gray, Vice President, Crisis & Reputation Risk
Janine Brady, Vice President, Crisis & Reputation Risk
Christina Sebastiao, Senior Account Executive, Crisis & Reputation Risk
Jaisa Dominguez, Account Supervisor, Crisis & Reputation Risk
Natalie Sprowl, Account Executive, Crisis & Reputation Risk
Bridget Babcox, Assistant Account Executive, Crisis & Reputation Risk
Hazel Popplewell, Vice President, Production Business Director
Rachel Groth, Business Affairs

Unilever Studio

Chimney Group

36 Chambers

Mindshare

When a viral video resurfaced the racist roots of America’s favorite ice cream truck jingle, Good Humor took action. To prevent this song from reaching a new generation, we partnered with the legendary RZA and dropped a new jingle created for all communities. We even included a unique licensing deal that allows this song to be played by ice cream trucks in perpetuity. Although we’re proud of the 3+ billion impressions and 17,000+ media placements, the best result is knowing this jingle will play for generations to come.