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Barba Men’s Grooming Boutique
Quarancuts Virtual Hair School

RAN IN: United States

CLIENT
Barba Men’s Grooming Boutique

Xavier Cruz, Owner/Stylist

AGENCY
Terri & Sandy *Lead Agency

Sandy Greenberg, Co-Founder, Co-CEO
Terri Meyer, Co-Founder, Co-CEO
JP Gomez, Creative Director
Natalia Davila, Associate Creative Director
Benita Antony, Associate Creative Director
Mark Carlson, Senior Copywriter
Ry Radermacher, Copywriter
Josh Sun, Art Director
Alex Vasquez, Designer


Lawlor Media Group *Lead Agency

Norah Lawlor, Owner


SUMMARY

When Barba Men’s Grooming Boutique in NYC was forced to close due to the pandemic, owner Xavier Cruz lost 100% of his income overnight. Determined to stay relevant during quarantine, he found $5K for a campaign. Noticing photos of botched "home haircuts" flooding the Internet, we launched Quarancuts Virtual Hair School: Complimentary, one-on-one guided haircuts, by Cruz himself. Hosted on IGTV, the content series generated 2.4B press impressions, boosted website traffic by 823% and grew Instagram followers by 32%—all during the worst business climate of our lifetime.

CASE VIDEO


Language: English