State Farm

Patty Morris, Assistant Vice President
Matthew Coleman, Marketing Director
Sue Beigie, Marketing Director
Clinton Inselmann, Marketing Director
Nick Aviles, Marketing Analysts
Annie Rondone, Marketing Analysts
Christine Williams, Marketing Analysts
Susi Lucas, Marketing Manager

The Marketing Arm *Lead Agency

Craig Miller, SVP, Creative
Scott Kemper, SVP, Executive Producer
Amy Erschen, EVP, Client Service
Stephen Parker-Eaton, SVP, Strategy
Susan O'Leary Ciapciak, SVP, Account Mgmt
Aaron Frye, Creative Director
Whitney Hill, Creative Director
Celia Williams, VP, Production
Johnny Fitzsimmons, Group Account Director
Haley Oefinger, Account Director
Jordan Jackson, Director, Data Mktg & Science
Blair Zimelis, Senior Strategist
Ellen O’Donnell, Production Business Manager

OMD

Chris O’Brien, Managing Director, Performance Mktg
Linas Paulius, Executive Director, Integrated Media Planning

When you’re being outspent by the competition, it’s important to make every dollar count. And we did. We created a singular focus — the relaunch of Jake from State Farm — and used his likability to form strategic partnerships. We teamed up with some of the biggest names in sports and countless other culturally relevant influencers and brands. Like a Good Neighbor, the results were there with increases in brand attributes and policyholder growth.