The Kellogg Company

Brant Wheaton, Sr. Brand Director
Doug VandeVelde, General Manager
Chloe Westley, Brand Manager
Ryan Versfeld, Senior Manager, Insights & Analytics
Kevin Sidell, Experience Planner

Leo Burnett Chicago *Lead Agency

Carly Richter, Account Director
Aaron Pendleton, SVP, Creative Director
Alethya Luiselli, Sr. Producer
Liliana Zambrano, Strategy Director
Chris Bergen, EVP, Group Account Director
Rick Hamann, ECD
Kylee Shelhamer, Senior Account Executive
Dana Willis, Talent Manager
Ryan Falch, Sr. Copywriter
Fernando Palandi, Art Director
Nimisha Jain, VP, Strategy Director

Starcom *Lead Agency

Lauren Schrey, Strategy Director
Jonathan Goorvich, VP, Director of Content
Dawn Butler, Strategy Supervisor
Stacie Medley, EVP, Director
Dock Voorhies, Director
Kelly O'Day Thayer, Strategy Director
Sarah Bereiter, Associate Director Investment

Weber Shandwick

Caroline Lainio, VP, Account Director
Jeff Immel, Group Creative Director
Brad Burke, EVP, Global Integrated Media Lead
Jilian Oxler, Account Director

Haygarth US

Alyssa Ravine, Account DirectorLana Burge, Sr. Strategy Planner
Kelly Klosterman, Creative Director

In 2018, Frosted Flakes was suffering from double-digit YoY declines. We were losing among households with kids who preferred cereals with characters they loved. But Tony the Tiger wasn't even on their radar - a once-beloved childhood icon was now an old relic. So, with 1/3rd the budget of our competition we evolved Tony from a cereal salesman to an activist with Mission Tiger! Frosted Flakes had double-digit sales growth, drove penetration with new households, and made Tony the most recognizable character in the cereal aisle.