AGENCY
Tracey Sutherland, VP, Strategy Director
Kara Hallstrom, VP, Group Creative Director
Erin Koenig, Account Director
Denise Bruhns, VP, Group Account Director
Anna-Ruth Watts, Creative Director
Whitney Shaw, Senior Art Director
Sara Meade, Copywriter
Ryan Tanner, Associate Creative Director
Susan Harris, Content Strategist
Damian Wilbur, Director of Marketing TechnologyGabrielle Reid, Account Executive
Bradley Memmott, Project Manager
Jessica Ercanbrack, Art Director
UM Worldwide
Adriana Della Terza, Partner, Portfolio Management
Alyssa Meehan, Manager, Portfolio Management
Weber Shandwick
Fred Lindeberg, Senior Vice President, Public Affairs
Ginny Scales, Senior Associate, Client Experience Digital, Public Affairs
SUMMARY
With mail volume declining across industries, political mail is a critical revenue source for the USPS. Coming up on a highly anticipated election, the stakes were very high. But overnight, everything changed. There was uncertainty over a spreading virus, growing anxiety about the economy, and a shifting electorate that could shape the election. Nonetheless, we had to convince young political strategists, who increasingly prioritize digital, that mail drives action to the polls, especially Gen Z. Our research-driven strategy paid off, increasing political mail volume 80% from the previous general election.
