Bridge Senior Living

Kimberly Standford, VP Marketing and Advertising

Luckie & Company *Lead Agency

Daniela Gonzales, Experience Strategist
Mitch Bennett, Chief Creative Officer
Mary Winslow, SVP Strategic Solutions
Teresa Caro, VP Strategy and Planning
Denise Arnold, Associate Creative Director/Writer
Tunde Noibi, VP Marketing and Technology
Cara Blaine, Senior Project Manager
Mandee Harvey, Senior Manager, Analytics
John Gardner, President
David Brothers, Editor
Katie Greco, Art Director
Vanessa Saurez, Writer
Karen Kizzire, Producer
Michael McFarland, Developer
Markus Beige, Design Director
Bob Harrison, Creative Director/Writer
Bhumika Ray, Business Analyst Lead

MKE Communications, Inc.

Mary Eitel, President
Nicholas Wolaver, Public Relations

Boutwell Studios

Brad Lyons, Composer
Van Gunter, Sound Design and MIx
Greg Bass, Voice Talent
Lane McGiboney, Producer

Seniors are often at risk for isolation, but suddenly the pandemic had them even more alone. How could we help Bridge Senior Living best serve its residents and distinguish the company in the category? We created Radio Recliner, a digital station run by Resident DJs at retirement communities across the country. They share stories and songs from the comfort of their recliners, recording their shows by phone. It not only helped seniors battle isolation, but it also generated $6+ million in earned media that was 100% positive with zero budget.