Pernod Ricard

Regan Clarke, Vice President of Marketing, Absolut
Simon de Beauregard, Director, Engagement
Juliette Leavey, Senior Manager, Engagement
Stephanie Omo-Abu, Manager, Engagement
Jessica Velastegui, Associate Manager
Ilyssa Mooney, Coordinator, Engagement
Ashley Zarinejad, Director PR & Experiential
Blaine Rueber, Manager PR
John Tran, Director, Sustainability & Responsibility
Pandora Lycouri, Vice President, External Communications
Kim Haney, Senior Manager, PR & Experiential
Austin Sommerer, Coordinator, Experiential
Jack Shea, Corporate Communications
Lisa DiCarlucci, Manager, Corporate Communications
Connor Hadley, Coordinator, Corporate Communications
Ann Mukherjee, CEO & Chairman North America
Amandine Robin, SVP, Communications and CSR

The Absolut Company

Gaia Gilardini, Head of Brand Creative
Tad Greenough, Director of Brand Creative & Commercial Marketing
Oscar Danielsson, Brand Manager

BBH APAC *Lead Agency

Joakim Borgstrom, Worldwide Chief Creative Officer
Adam Arnold, Global CMO
Sid Tuli, Managing Director
Paisley Wright, Managing Partner
Sascha Kuntze, Chief Creative Officer
Gaston Soto, Creative Director
Nikhil Panjwani, Creative Director
Lilli English, Head of Experience Strategy
Faraaz Marghoob, Group Strategy Director
Lynette Chua, Business Director
Alicia Tiong, Account Director
Grace Lee, Associate Account Director
Ronald Bunaini, Art Director
Dawn Abegail, Art Director
Stephanie Gwee, Senior Copywriter
Wendi Chong, Executive Producer
Jonathan Gerard, Executive Producer
Eddie Jackson, Director of Operations
Sok Wah Leow, Studio Artist
Lee Adamson, Front End Developer

Weber Shandwick *Lead Agency

United Entertainment Group

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To younger drinkers (21-34) who’d missed out the brand’s heyday in the 90s and 2000s, Absolut was just another party vodka on the shelf. But, appealing directly to this generation’s increasingly responsible drinking habits, we turned “Drink Responsibly” from a generic industry disclaimer to a GenZ aspiration for social good. By getting the audience to notice and connect with Absolut vodka in this way, we turned around years of consecutive volume decline into a turnaround year of 10% volume growth.